Choosing the right real estate professional is the first and most important decision you will need to make when embarking on the commercial real estate leasing, lease renewal negotiating, subleasing or buying process.

If you’re thinking of attempting to manage the process yourself, click HERE to read an article on the benefits of exclusive tenant representation. Then think again about your situation and your ability to manage it effectively and read on.

As a prospective buyer or tenant of commercial real estate, it’s important to take advantage of the valuable service a professional real estate advisor can add to a process can quickly become risky, expensive and time consuming. Like any large business undertaking, failure to seek professional advice on an area outside of your expertise may lead to misinformed decision making that will place your business at risk and certainly the lack of market knowledge and negotiating expertise to extract the maximum concessions from a transaction.

Fortunately however, most business owners are only faced with a corporate real estate transaction or challenge every couple of years. That being said, if you don’t already have one, how do you go about choosing a commercial real estate advisor who’s qualified to achieve your goals? And if you do, how do you determine your current representative is up to the job this time around?

Below are eight hard and fast rules to thoroughly consider for choosing the best commercial real estate advisor for the job:

1. Choose a broker who will represent your best interests, not the landlord’s or seller’s, to avoid a Dual Agency situation.

First and foremost, choose a broker without the conflicts of interest associated with representing landlords and sellers. And whatever you do, don’t choose the landlord’s/buyer’s broker to represent you! While this may seem obvious, it’s the biggest mistake tenants and buyers make, often perpetuated by the listing broker who may claim you will save money because they don’t need to pay your representative and you will save time as you can negotiate direct. It’s important to understand the listing broker is motivated to create a dual agency situation because he will receive the entire fee for negotiating against you, the tenant or buyer, who lacks his negotiating expertise and market knowledge. Hence the landlord wins, you get a raw deal and can only hope that the listing broker assists you with the often time consuming tenant improvement and relocation process once the deal is closed and he’s been paid.

While dual agency is perfectly legal in California and can sometimes result in a fair outcome, it is fraught with potential conflicts that must be managed by the broker to protect the best interests of both parties to the transaction and himself. Quite frankly, no matter how convinced the listing broker is that he can avoid conflicts of interest in a dual agency situation, it’s practically impossible to do so. Thus, choosing a buyer/tenant representation specialist is essential to achieve optimum results. In doing so, you instantly avoid the conflict of interest risk and can be confident that you have an expert on your side (not the landlord’s!) that will work hard and provide the expertise and knowledge to understand and achieve your needs and represent your best interests only. Would you hire the same attorney as your adversary to represent you in a lawsuit? Of course you wouldn’t. Hiring a real estate representative should be treated in the same fashion.

2. Choose a broker who is a specialist in Tenant/Buyer Representation

Besides not having conflicts of interest to manage, a specialist in tenant/buyer representation provides many other services exclusive to his specialty and will provide a much higher level of service and commitment than a generalist that represents both landlords and tenants. With depth of experience and expertise in specializing in representing tenants comes the wisdom to apply the knowledge, tools and resources to achieve your objectives and to serve your best interests. A specialist will also likely be able to dedicate more time and energy to serving your needs than a broker that represents both landlords and tenants. They will not be overwhelmed with having to juggle as many transactions and constantly preparing time consuming marketing reports to landlords. They’ll also be there for you to project manage any tenant improvements and facility needs you have either immediately after the transaction has closed or at any time during your lease.

3. Choose a broker who has experience in your immediate area.

There is no substitute for true market knowledge; knowledge, which can only be gained through extensive transaction experience in a defined geographic area. It is, quite simply, the only way to acquire the market ‘intelligence’ required to drive the hardest bargain for a tenant or buyer. An experienced tenant/buyer representation specialist who works in your target market knows not only what is available in your market before anyone else, they know every landlord’s negotiating strategy, motivations, financial constraints, operating expenses and other key information he can use to your advantage. Be careful of tenant/buyer representatives who don’t specialize geographically. They don’t have the required market knowledge to get you the best terms, and must rely on unreliable and incomplete third party databases for market data.

4. Choose a broker who has experience in your particular product type.

The importance of specialization also applies to the type of property contemplated in the lease or sale transaction. There are stark differences between industrial, office and retail properties. The physical aspects of each are substantially different, as are the lease structures, term, conditions and operating expenses, among other things. For example, a full service gross office lease is a completely different challenge than a single tenant industrial triple net lease. So, make sure that the real estate advisor you choose has a track record of handling transactions like yours…Click HERE to view the full article.